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Click-to-WhatsApp ads

Turn ad clicks into WhatsApp conversations

Run Facebook and Instagram ads that open a WhatsApp chat with your business. Greet every lead instantly, qualify them with a bot and see which ads bring sales.

Your BusinessSponsored
Weekend Flash Sale · 20% off
Chat with us to orderSend message

Hi! I saw your ad. Is the offer still on?

16:05

Yes! 20% off until Sunday 🎉 What would you like to order?

16:05
What you get

Everything included

Ads that open a chat

A Send message button takes people straight to your WhatsApp.

Instant welcome

Greet every lead in seconds with a tailored message or bot.

Lead routing

Assign leads to sales agents by ad, product or location.

Ad attribution

See which ad and campaign each conversation came from.

Free reply window

Conversations from these ads come with Meta’s free 72-hour messaging window.

Retargeting

Follow up leads who didn’t buy with a broadcast later.

How it works

Set up in three steps

1

Create the ad

Choose WhatsApp as the destination in Meta Ads Manager.

2

Set the welcome

Pick the greeting or bot that answers new leads.

3

Track and follow up

Measure conversations per ad and follow up in the inbox.

Who it’s for

Popular ways businesses use it

Real estate leadsRetail promotionsSchool admissionsClinic bookingsOnline stores
FAQ

Click-to-WhatsApp ads questions

See all FAQs →

Do I need a big ad budget?

No. You can start small and increase spend on the ads that bring the most chats.

Can you run the ads for us?

Yes. Our Social Media Management team can plan and run the campaigns.

What is the 72-hour free window?

When a customer messages you from one of these ads, Meta gives a 72-hour window in which your replies are free.

Can I see which ad brought a sale?

Yes. Each conversation is tagged with the ad it came from.

Your next campaign could go out today.

Create a free account, connect your number and send your first WhatsApp broadcast with help from our team.

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